Blogger vs. Vlogger vs. Influencer: What’s The Difference?

By Jennifer Yemu Li Chiang

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Are you considering blogging, vlogging, or being an influencer? It’s quite an adventure! Whether you prefer writing, being on camera, or making waves on social media, there’s a lot to consider.

Blogger vs. Vlogger vs. Influencer

Understanding what makes these roles different helps you find your place. So, in this article, we’ll talk about their meanings and what makes each one special to help you decide which one fits you best. Scroll down for more!

In this article:



Blogs are like online newspapers but way cooler because anyone can be the writer! Bloggers are the brains behind these digital platforms, crafting articles, stories, and all sorts of written content regularly. 

They usually center on a particular theme or niche, whether mouthwatering recipes, insightful movie reviews, or the latest sports news. It’s like having your corner of the internet to share your passions and thoughts with the world.


  • You’re in complete control of your content. Write about what excites you the way you want.
  • Share your enthusiasm for a particular topic and connect with others who share your interests.
  • Over time, you can cultivate a loyal following of readers eagerly awaiting your next post.
  • There are several ways to turn your blog into a money-maker, like advertising, affiliate marketing, or even selling your creations.
  • Consistent, high-quality content that can establish you as a leading voice in your niche, opening doors to collaborations and recognition.


  • Building a successful blog requires dedication and consistent effort. It’s not a get-rich-quick scheme!
  • Creating fresh content can be time-consuming, especially if you want to maintain a consistent posting schedule.
  • Not everyone will love everything you write. Learning to handle negative comments with grace is a skill every blogger develops.



Have you ever stumbled upon a YouTube channel where someone excitedly talks about makeup, reviews the latest gadget, or takes you on virtual tours of exotic locations? Well, those captivating storytellers are vloggers, also known as video bloggers.

In simpler terms, vloggers are content creators who use video as their primary medium. They focus on specific niches, such as beauty, gaming, travel, or education, and share their knowledge, experiences, and personalities with their online audience.


  • Videos mix visuals, music, and your personality for an immersive experience.
  • Express yourself uniquely with intros, music, and effects, setting your content apart.
  • Connect with your audience through comments and live streams, creating a loyal following.
  • Turn your passion into profit through ads, sponsorships, or selling merch.
  • Consistent high-quality content can establish you as a go-to authority in your niche, leading to exciting opportunities.


  • Vlogging often demands a bigger upfront investment than blogging. Cameras, microphones, lighting, and editing software are must-haves for creating slick videos.
  • Crafting top-notch videos is a time-intensive process. From scripting to shooting and editing, it eats up a chunk of your schedule, especially for newcomers.
  • Not everyone is a natural in front of the lens. Overcoming camera shyness requires practice and self-assurance to deliver captivating content.
  • The vlogging arena is packed with contenders. To shine, you need a blend of creativity, consistency, and savvy marketing to carve your niche and grab attention.
  • Keeping up with a regular posting schedule is key for keeping your audience engaged. It’s a juggle, especially alongside other commitments.



An influencer is someone who’s carved out a reputation in a specific area, often on platforms like Instagram, YouTube, TikTok, or through their blog. They’ve earned their followers’ trust and admiration, allowing them to influence opinions and purchasing choices.

In essence, influencers are skilled at convincing the audience, typically their social media followers, to mirror their actions, buy the same products, or utilize the same services. It’s common for influencers to receive payment or free products in return for endorsing these offerings to their audience.


  • Influencers have the power to shape trends and influence the opinions of their audience.
  • They express themselves creatively through photos, videos, stories, and live streams.
  • Influencers can foster a strong connection with their followers, building a loyal community around shared interests.
  • Successful influencers can earn a good income through brand collaborations, sponsored posts, affiliate marketing, or even selling their products.
  • A strong influencer presence can open doors to exciting opportunities like brand ambassadorship, public speaking engagements, or even product development deals.


  • Growing a large and engaged audience takes time, dedication, and strategic content creation.
  • Creating high-quality content consistently requires creativity, planning, and sometimes even equipment or editing software investment.
  • Maintaining a genuine connection with followers while promoting brands requires a delicate balance.
  • Influencers are constantly under pressure to maintain a certain image and keep their audience engaged.
  • Negative comments and online criticism can be a major downside of being in the public eye.

Is There A Difference Between A Blogger, A Vlogger, And An Influencer?

Influencers are like trendsetters who use social media to influence what people buy or think. Bloggers and vloggers are more like online storytellers. They share their experiences and knowledge through blogs or videos, aiming to entertain or educate.

Influencers often work with brands to promote products, and bloggers and vloggers might do the same. However, their main goal is always to create interesting content that connects with their audience.

Bloggers and vloggers adopt a more intimate approach to storytelling, often delving into their thoughts and emotions in depth, whereas influencers may prioritize visual aesthetics and product endorsements.

Overall, each—bloggers, vloggers, and influencers—plays a vital role in shaping online culture and consumer behavior, offering diverse perspectives and content that cater to their audience’s interests and preferences.

How Bloggers, Vloggers, and Influencers Make Money Online

Bloggers and Vloggers:

  • Advertisers: Imagine tiny billboards on your blog or website. Businesses pay to display those ads; you earn money when people click on them.
  • Affiliate Marketing: Ever recommend a cool product to a friend and get a reward? Bloggers and vloggers can do the same thing online! They partner with companies and earn a commission for every sale they bring through a special link.
  • Selling Stuff Online: Got a knack for writing ebooks or creating online courses? Bloggers and vloggers can sell their own digital products directly to their audience.
  • Sponsored Content: Businesses might reach out to bloggers and vloggers to create articles or videos that showcase their products. It’s like a paid review – you get paid to create content, and viewers learn about cool stuff.
  • Freelance Work: All that blogging and vlogging experience can be valuable! Some bloggers and vloggers use their skills to do freelance writing or video editing on the side.


  • Brand Deals: This is where the big bucks can be! Influencers partner with brands for sponsored posts or social media campaigns. They might promote a product, wear a certain clothing line, or create content that features the brand. Compensation can range from free products to serious cash, depending on how many followers the influencer has and how engaged they are.
  • Affiliate Marketing: Similar to bloggers and vloggers, influencers can use affiliate links to earn commissions on sales they generate.
  • Selling Their Own Brand: Influencers with a strong following can create and sell their own merchandise, clothing lines, or even beauty products.
  • Public Speaking Gigs: Getting invited to talk about their niche at events or conferences can be a great way for influencers to earn extra income.
  • Brand Ambassador: This is like being the official celebrity for a brand! Influencers can represent a company in various campaigns and promotions.

How To Know Which Option Fits You Best

Blogging is for You if:

  • You lean towards writing rather than speaking in front of a camera. Blogging allows you to convey your thoughts and ideas through written content at your own pace.
  • You aim to position yourself as an authority in your field. With a blog, you can share valuable insights, opinions, and deep knowledge on topics that resonate with you.
  • You possess a knack for storytelling. Blogging provides a canvas to weave captivating narratives and anecdotes, captivating your readers with well-crafted tales.
  • You seek to enhance your writing abilities. Regular blogging lets you gradually hone your writing skills through consistent practice and feedback.

Opt for Vlogging if:

  • You feel at ease being in front of the camera. Vlogging involves recording yourself addressing your audience directly. If you thrive before the lens, vlogging might feel like a natural fit.
  • You aim to forge personal connections with your viewers. Vlogging allows your unique personality and enthusiasm to shine, fostering a deeper, more personal bond with your audience.
  • You prefer creating casual, conversational content. The vlog format lends itself well to spontaneous, unscripted dialogues. You can communicate with your audience as relaxed as if chatting with friends.
  • You specialize in visual topics or possess visual talents. Whether offering makeup tutorials, sharing travel experiences, or showcasing video game expertise, vlogging provides an ideal platform for sharing visually-oriented content with your audience.

Choose to be an Influencer if:

  • You enjoy curating content across various platforms and engaging with diverse audiences.
  • You can connect and collaborate with brands to promote products or services authentically.
  • You excel at building and nurturing a loyal following through social media platforms.
  • You have a knack for creating visually appealing content through photos, videos, or other multimedia formats.
  • You’re passionate about sharing your experiences, expertise, or lifestyle choices to inspire and influence others positively.
  • You’re willing to adapt to changing trends and algorithms in the digital space to maintain relevance and effectiveness as an influencer.


Is Youtuber A Vlogger?

Yes, a YouTuber can be a vlogger, but not all YouTubers are vloggers. Vlogging typically refers to creating video blogs, where individuals document their lives, experiences, or thoughts through video content. 

Since a YouTuber creates content specifically for the YouTube platform, the content can be anything from vlogs to music videos, comedy sketches, or educational lectures. So, all vloggers who use YouTube as their platform are YouTubers, but YouTubers can create content in many formats besides vlogs.

Could Vlogs End Up Replacing Blogs?

It’s unlikely that vlogs will completely replace blogs.

Some people prefer reading in-depth articles on a topic, while others enjoy videos’ visual and interactive nature. There’s room for both formats. Vlogs and blogs have unique perks and appeal to different audiences. So, they’re here to stay, side by side, catering to different tastes and preferences.

See more: How To Become An Amazon Influence


Ultimately, it’s about finding what truly lights you up and makes you feel alive. Don’t feel pressured to pick just one path. Why not blend the best of these worlds? 

Start a blog to pour out your deepest thoughts and feelings, sprinkle in some videos to give your audience an intimate peek into your world, and then boost your influence online. So, don’t hold back – dive in and let your creativity soar!

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