{"id":925,"date":"2024-02-17T16:33:36","date_gmt":"2024-02-17T16:33:36","guid":{"rendered":"https:\/\/musefind.com\/?p=925"},"modified":"2024-02-18T06:37:41","modified_gmt":"2024-02-18T06:37:41","slug":"influencer-marketing-latest-trends-best-practices-2018-report","status":"publish","type":"post","link":"https:\/\/musefind.com\/influencer-marketing-latest-trends-best-practices-2018-report\/","title":{"rendered":"Influencer Marketing Latest Trends &amp; Best Practices: 2018\u00a0Report"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><div><strong>In This Article:<\/strong><\/div><nav><ul><li class=\"\"><a href=\"#are-influencers-still-relevant\">Are Influencers still relevant?<\/a><\/li><li class=\"\"><a href=\"#types-of-influencers-the-2018-update\">Types of Influencers: the 2018\u00a0update<\/a><\/li><li class=\"\"><a href=\"#ftc-regulations-around-influencer-marketing\">FTC Regulations around Influencer marketing<\/a><\/li><li class=\"\"><a href=\"#measuring-your-influencer-marketing-roi\">Measuring your Influencer marketing ROI<\/a><\/li><li class=\"\"><a href=\"#future-of-influencer-marketing\">Future of Influencer marketing<\/a><\/li><li class=\"\"><a href=\"#bonus-how-to-mobile-apps-and-influencer-marketing\">Bonus\u200a\u2014\u200aHow to: Mobile apps and influencer marketing<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"are-influencers-still-relevant\">Are Influencers still relevant?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>92% Millennials trust a social media influencer<\/strong> more than the most famous celebrity.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"426\" src=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Left-New-York-City-Stylist-vs-Right-Beyonce.png\" alt=\"[Left] New York City Stylist vs [Right] Beyonce\" class=\"wp-image-932\" srcset=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Left-New-York-City-Stylist-vs-Right-Beyonce.png 800w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Left-New-York-City-Stylist-vs-Right-Beyonce-300x160.png 300w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Left-New-York-City-Stylist-vs-Right-Beyonce-768x409.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">[Left] New York City Stylist vs [Right] Beyonce<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>67% of marketers<\/strong> intend to increase their influencer marketing budget in the next year.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/influencer-marketing-budget.png\" alt=\"influencer marketing budget\" class=\"wp-image-933\" srcset=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/influencer-marketing-budget.png 800w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/influencer-marketing-budget-300x205.png 300w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/influencer-marketing-budget-768x525.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/musefind.com\/the-importance-of-authenticity-in-influencer-marketing\/\">influencer marketing<\/a> market is set to be at a $5\u201310 billion market by 2020<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-influencers-the-2018-update\">Types of Influencers: the 2018&nbsp;update<\/h2>\n\n\n\n<p>The landscape of influencers is constantly changing and it is important to stay current. In order to classify yourself as an influencer, you should not be <em>following more than 1\/3 (30%) <\/em>of your total followership. You should also have an engagement between 1\u20134%.<\/p>\n\n\n\n<p>Engagement counts as \u201cLikes\u201d, \u201cThumbs Up\u201d, \u201cComments\u201d.<\/p>\n\n\n\n<p>Be cautious of filtering out real vs fake influencers.<\/p>\n\n\n\n<p>The latest breakdown:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"430\" src=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Types-of-Influencers.png\" alt=\"Types of Influencers\" class=\"wp-image-934\" srcset=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Types-of-Influencers.png 800w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Types-of-Influencers-300x161.png 300w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Types-of-Influencers-768x413.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>Micro-influencers <\/strong>are now between 1,000 to 9,000 followers on social media.<\/p>\n\n\n\n<p><strong>Emerging influencers <\/strong>are 10,000 to 70,000 followers.<\/p>\n\n\n\n<p><strong>Rising star influencers <\/strong>are 70,001\u2013700,000 followers.<\/p>\n\n\n\n<p><strong>Social Surge Stars <\/strong>have over 700,000 to 1,000,000 followers<\/p>\n\n\n\n<p><strong>Celebrities<\/strong> rank at 1,000,000 followers and up<\/p>\n\n\n\n<p>Why it is important to work with micro-influencers is explained here.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ftc-regulations-around-influencer-marketing\">FTC Regulations around Influencer marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-bottom-line\"><strong>THE BOTTOM LINE<\/strong><\/h3>\n\n\n\n<p>\u201cThe FTC\u2019s letters to influencers and marketers highlight the importance of ensuring that \u201cmaterial connections\u201d between influencers and marketers are \u201cclearly and conspicuously\u201d disclosed. Marketers should review their social media marketing policies because failure to comply could result in action against the marketer, as well as any of its influencers who fail to disclose their material connections.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-does-disclosure-look-like\"><strong>What does disclosure look like?<\/strong><\/h3>\n\n\n\n<p>The FTC states that certain disclosures in Instagram posts\u200a\u2014\u200asuch as \u201c#sp,\u201d \u201cThanks [Brand],\u201d and \u201c#partner\u201d\u200a\u2014\u200awere not sufficiently clear because \u201cmany consumers\u201d would not understand that they meant that an Instagram post was sponsored. According to the FTC, while there is no one-size-fits-all way to make a disclosure, influencers should avoid unfamiliar abbreviations or words that are subject to multiple interpretations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c#sp,\u201d \u201cThanks [Brand],\u201d and \u201c#partner\u201d\u200a\u2014\u200awere not sufficiently clear, according to the FTC.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"measuring-your-influencer-marketing-roi\">Measuring your Influencer marketing ROI<\/h2>\n\n\n\n<p>Most brands are interested in gaining exposure, and choose to measure impressions\u200a\u2014\u200athe number of times a consumer sees a post. That\u2019s one of our metrics. But we also track engagement (likes and comments on posts, divided by follower count) and other, more involved numbers.<\/p>\n\n\n\n<p>Moving forward, there are more advanced ways of measuring your return on investment with influencer marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"888\" src=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Influencer-marketing-ROI.png\" alt=\"Influencer marketing ROI\" class=\"wp-image-935\" srcset=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Influencer-marketing-ROI.png 800w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Influencer-marketing-ROI-270x300.png 270w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Influencer-marketing-ROI-768x852.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"basic-roi-influencer-marketing\"><strong>Basic ROI influencer marketing:<\/strong><\/h3>\n\n\n\n<ul>\n<li>\u201cReach\u201d\u200a\u2014\u200ahow many people have seen your post;<\/li>\n\n\n\n<li>\u201cEngagement\u201d\u200a\u2014\u200ahow many people have \u2018liked\u2019 your post; and<\/li>\n\n\n\n<li>\u201cSentiment\u201d\u200a\u2014\u200ahow many people have commented on your post <em>and left positive sentiment <\/em>or negative sentiment on your post.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"advanced-roi-influencer-marketing\"><strong>Advanced ROI influencer marketing:<\/strong><\/h3>\n\n\n\n<ul>\n<li>\u201cAffiliate\u201d\u200a\u2014\u200ahow many people have purchased a product with a unique tracking code;<\/li>\n\n\n\n<li>\u201cContent Repurpose\u201d\u200a\u2014\u200awhen you repurpose influencer content (created for your brand) as part of a Facebook\/Instagram paid ads campaign;<\/li>\n\n\n\n<li>\u201cDirect Sales\u201d\u200a\u2014\u200ahow many direct purchases are made via the influencer, tracked by unique coupon\/discount codes during a limited or on going time frame.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"future-of-influencer-marketing\">Future of Influencer marketing<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The rise is due to the increase of mobile apps usage, a <a href=\"https:\/\/www.forbes.com\/sites\/stevenrosenbaum\/2015\/05\/10\/living-the-curated-life-a-framework\/#4d22a051295d\" rel=\"noreferrer noopener\" target=\"_blank\">further curation of our lives on social media<\/a>, the attention of Xennials, Millennials and Gen Z moving and trusting the word of an <a href=\"https:\/\/www.forbes.com\/sites\/deborahweinswig\/2016\/10\/05\/influencers-are-the-new-brands\/#6e0328047919\" rel=\"noreferrer noopener\" target=\"_blank\">influencer more than a celebrity.<\/a><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"642\" height=\"392\" src=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Future-of-Influencer-marketing.png\" alt=\"Future of Influencer marketing\" class=\"wp-image-929\" srcset=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Future-of-Influencer-marketing.png 642w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Future-of-Influencer-marketing-300x183.png 300w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"marketing-integration\">Marketing integration<\/h3>\n\n\n\n<p>Influencer marketing is still treated either as a standalone vertical or candidly added onto things like Facebook ad campaigns, Instagram paid ads, promotional live events etc. The future by 2019 we will see full integration of influencer marketing throughout all marketing stacks. For example,<em> it will be expected <\/em>to see an influencer as the star of a Times Square billboard, <em>it will be expected<\/em> to hear the voice of an influencer as a podcast show host.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"augmented-reality-and-real-life\">Augmented Reality and Real&nbsp;Life<\/h3>\n\n\n\n<p>As we inch closer to artificial intelligence touching almost every part of our lives through things like <a href=\"https:\/\/www.amazon.com\/Amazon-Echo-And-Alexa-Devices\/b?ie=UTF8&amp;node=9818047011\" rel=\"noreferrer noopener\" target=\"_blank\">Alexa<\/a>, <a href=\"https:\/\/store.google.com\/product\/google_home\" rel=\"noreferrer noopener\" target=\"_blank\">Google Home <\/a>and more, we aren\u2019t too far away from experiencing influencer marketing beyond our phone and computer screens. Imagine a world where Gucci collaborates with influencers and the audience of the influencers can actually smell the scent of that new Gucci fall perfume, or in a world where the influencer can actually make automated, personalized recommendations while you shop live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"education\">Education<\/h3>\n\n\n\n<p>Influencer marketing will soon be taught in universities, colleges as a standalone practice.<\/p>\n\n\n\n<p>Influencer marketing is respected as a profession and with it, comes the need for accreditation. There will be courses taught in universities all across the world on how to both study and understand the psychology of influencer marketing, but also courses that will give the influencers the badge of authority through diplomas, credits and one day, degrees.<\/p>\n\n\n\n<p>Example: MuseFind participated as a thought leader in \u201cLuxury Brands in China and India Authors\u201d published by Palgrave Macmillan UK by<a href=\"https:\/\/www.linkedin.com\/in\/glyn-atwal-bb212\/\" rel=\"noreferrer noopener\" target=\"_blank\"> Glyn Atwal<\/a> and<a href=\"https:\/\/www.linkedin.com\/in\/douglas-bryson-7466415\/\" rel=\"noreferrer noopener\" target=\"_blank\"> Douglas Bryson<\/a>. This is being taught in the <a href=\"http:\/\/www.bsbu.eu\/\" rel=\"noreferrer noopener\" target=\"_blank\">Burgundy School of Business in France.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Influencer-marketing-MuseFind-is-being-taught-in-business-schools-across-France.png\" alt=\"Influencer marketing, MuseFind is being taught in business schools across France.\" class=\"wp-image-931\" srcset=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Influencer-marketing-MuseFind-is-being-taught-in-business-schools-across-France.png 580w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Influencer-marketing-MuseFind-is-being-taught-in-business-schools-across-France-300x200.png 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><figcaption class=\"wp-element-caption\">Influencer marketing, MuseFind is being taught in business schools across France.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"business\">Business<\/h3>\n\n\n\n<p>This is a prediction that is happening within many of the beauty brands such as <a href=\"https:\/\/www.esteelauder.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Estee Lauder<\/a>, <a href=\"http:\/\/revlon.com\" target=\"_blank\" rel=\"noreferrer noopener\">Revlon<\/a> and also amongst the rise of many indie-brands like <a href=\"https:\/\/www.danielwellington.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Daniel Wellington<\/a>, Scentbird and more.<\/p>\n\n\n\n<p>By late 2018, every brand will have an influencer representative. This title will then be divided by hierarchy starting from an influencer intern, influencer lead, vice president, director, etc.<\/p>\n\n\n\n<p>This will be fuelled by the increased demand in influencer marketing that is in turn, a result of consumer behavior.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bonus-how-to-mobile-apps-and-influencer-marketing\">Bonus\u200a\u2014\u200aHow to: Mobile apps and influencer marketing<\/h2>\n\n\n\n<p>Influencer marketing for apps is 100% a different strategy from a consumer product, or a fashion brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Mobile-apps-and-influencer-marketing.png\" alt=\"Mobile apps and influencer marketing\" class=\"wp-image-930\" srcset=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Mobile-apps-and-influencer-marketing.png 800w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Mobile-apps-and-influencer-marketing-300x200.png 300w, https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/Mobile-apps-and-influencer-marketing-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>1. Target your ideal users on the same platforms that mimic both behavior and share common interests when thinking about ideal influencers.<\/p>\n\n\n\n<p>Example: If your users already use Instagram, use Instagram influencers.<\/p>\n\n\n\n<p>2. The biggest hurdle that any app faces is <em>finding your influencers. <\/em>For now, I\u2019d cast a wide net around your ideal users and just steering away from the obvious non-fitting profiles.<\/p>\n\n\n\n<p>3. You will definitely need to prepare yourselves with a budget to pay influencers. Do not misunderstand how influencer marketing for apps work when you hear about influencers who work \u2018for free\u2019. This only happens when the influencer is a good friend, and\/or given product. When you\u2019re an app, there\u2019s very little you can physically offer. So having a budget is mission critical for apps using influencer marketing.<\/p>\n\n\n\n<p>4. You will have to run FB and IG ads, you can do both as a business page. This is going to support any influencer marketing programs and vice versa. Basically you want to flood your ideal users into downloading the app. Make it be seen everywhere. Influencers are the pull, FB and IG paid ads will push.<\/p>\n\n\n\n<p>5. Use influencers to create content first.<\/p>\n\n\n\n<p>6. You should focus on micro influencers to achieve scale and engagement, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6347528728913997824\" rel=\"noreferrer noopener\" target=\"_blank\">the research for that is here<\/a>. Easy on the eyes and wallet.<\/p>\n\n\n\n<p>Want more? Check out the <a href=\"https:\/\/musefind.com\/influencer-marketing-academy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influencer Marketing Academy<\/a> here.<\/p>\n\n\n\n<p>Feeling nostalgic? <a href=\"https:\/\/musefind.com\/wp-content\/uploads\/2024\/02\/2016-influence-marketing-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">[Read our 2016 report]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ready-for-it-\ud83e\udd13\">Ready for it?&nbsp;\ud83e\udd13<\/h3>\n\n\n\n<p>Starting your own influencer marketing program can be hard and scary.<\/p>\n\n\n\n<p><em>Instead, you can find and contact verified influencers for FREE to grow your business on <\/em><a href=\"https:\/\/musefind.com\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/musefind.com\/\" rel=\"noreferrer noopener\"><em>MuseFind<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p><em>Find and talk to real influencers, say \u2018Hi\u2019 with confidence, organize your followup, and reach more consumers.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are Influencers still relevant? 92% Millennials trust a social media influencer more than the most famous celebrity. 67% of marketers intend to increase their influencer marketing budget in the next year. The influencer marketing market is set to be at a $5\u201310 billion market by 2020 Types of Influencers: the 2018&nbsp;update The landscape of influencers &#8230; <a title=\"Influencer Marketing Latest Trends &amp; Best Practices: 2018\u00a0Report\" class=\"read-more\" href=\"https:\/\/musefind.com\/influencer-marketing-latest-trends-best-practices-2018-report\/\" aria-label=\"More on Influencer Marketing Latest Trends &amp; Best Practices: 2018\u00a0Report\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/posts\/925"}],"collection":[{"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/comments?post=925"}],"version-history":[{"count":7,"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/posts\/925\/revisions"}],"predecessor-version":[{"id":1020,"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/posts\/925\/revisions\/1020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/media\/936"}],"wp:attachment":[{"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/media?parent=925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/categories?post=925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/musefind.com\/wp-json\/wp\/v2\/tags?post=925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}